Wavify Tickets.
Ride the wave of effortless ticketing.
App Design
Market Research
Wireframing
Lo-Fi Prototyping
Usabilty Testing
Brand Design
Hi-Fi Prototyping
My Role:
In this course project, I designed Wavify Tickets, a conceptual app aimed at making movie ticket purchases and group outings easier. I handled various aspects of the design process, including user and market research, developing personas, wireframing, and prototyping. My role involved iterating on design based on feedback, creating a clear site map, and refining both low-fidelity and high-fidelity prototypes. I also worked on branding to ensure the app had a modern, engaging identity. Although this was an educational project, I approached it with a professional mindset, applying real-world design principles to deliver a user-focused solution.
Dive deeper into the case study below!
Amidst busy schedules,
individuals seek convenience
in planning movie outings with friends.
However, existing options often lack features for easy navigation, group coordination, and partial payment.
Problem
Users often experience a pain point when planning and purchasing movie tickets, especially when they need to pay for the entire group in a single transaction. Wavify aims to address this issue by allowing users to create group orders with the option for partial payments.
Research
Discoveries
Common Pain Points:
Payment Coordination Issues:
Users struggle with managing contributions from everyone in the group, which can be frustrating and inconvenient.
Seat Selection Difficulties:
When people pay separately, coordinating seat selection becomes complicated. There’s often confusion over who sits where, especially if users want to sit together but have different payment methods.
Group Communication Problems:
Effective communication about plans and seat preferences within the group is often lacking, leading to misaligned expectations and planning issues.Our interviews and surveys with a diverse range of users revealed that preferences vary by age and movie-going frequency.
Understanding The User
User Personas | Story Boards | User Flow | USER JOURNEy MAP
To address the users' needs, I began by developing detailed personas that would inform the design process. I then created a storyboard illustrating the journey of a user who wants to initiate group orders while avoiding the responsibility of collecting individual payments.
By mapping out the user's workflow and emotional journey, I identified critical touchpoints where Wavify could significantly enhance their experience. This approach ensures that interactions are seamless and the overall user satisfaction is improved, aligning with the project's goals of delivering a more intuitive and effective solution.
We identified key touchpoints to enhance overall experience and usability.
The Competion
COMPETITIVE ANALYSIS | STREGNTHS & WEAKNESSES
A few competitors identifeid were Fandango, Atom Tickets, and Dr. Phillips Center. Fandango positions itself as a ticket authority, Atom Tickets targets a younger audience with a bold style, and Dr. Phillips Center caters to a sophisticated crowd. Each emphasizes user-friendliness. Strengths include strong branding, ease of purchase, and user-friendly navigation. Weaknesses include overwhelming content on pages, suggesting a need for restructuring.
There's a gap in group buying processes, suggesting an opportunity to develop methods for holding seats and inviting friends to purchase together.
The Solution
SITE MAP | Information Architecture
To address the core problem, we developed a detailed information architecture and site map, defining how content should be structured and organized. By analyzing user needs, we pinpointed essential information and its optimal placement within the app.
Creating a clear site map ensured a logical flow of information, making the app intuitive and easy to navigate.
This approach aligned with our goal of enhancing usability and delivering a seamless user experience.
Initial UI Design
wireframing | lo-fi prototyping
Wireframing:
The wireframing process involved multiple iterations, where we refined and improved each version based on user feedback and design goals. This iterative approach allowed us to integrate the most effective elements and enhance the app's overall functionality and user experience.
Lo-Fi Prototyping:
With the wireframes finalized, we transitioned into low-fidelity prototyping. This phase was crucial for visualizing the app's structure and assessing the clarity of the checkout process, particularly in the context of initiating group orders.
User Testing
Testing involved four participants across different age groups and backgrounds to gauge the app's impact and usability. Testing sessions illuminated areas requiring refinement and adjustment within the app's functionality and user experience.
INSIGHTS Learned:
- Help users understand that group orders are an option. based on years of single order habits.
- Change design to share order information to match industry standards.
- Needed to Explain what the timer on the order page was for.
- Help users understand they can pay for only selected seats in a group order.
Revised UI Design
Several enhancements were made based on user feedback. Seat selection was clarified, an orders page was introduced for users to track their purchases and seat status, payment confirmation was implemented with detailed movie showing information, and new icons were added to improve app navigation.
Brand Identity
When crafting the brand identity for Wavify, our focus was on bringing a modern twist to the movie ticket scene. We recognized the importance of a clear and engaging logo that would embody the ease of use offered by the platform while also capturing the attention of Gen Z to Millennials. Part of defining Wavify's brand identity involved finding its unique voice, resonating with its target audience through language, tone, and visual representation.
Hi-Fi Prototyping
Following another round of user testing and finalizing our branding strategy, we embarked on the creation of the high-fidelity prototype. We translated the insights gathered from user feedback and the established brand identity into a polished and detailed prototype.
With a focus on refining user interactions and visual design elements, we aimed to deliver an immersive and seamless experience for our target audience.
Concluding Thoughts
Wavify has redefined the movie ticket booking experience by delivering a seamless, user-centric solution that caters to both individual and group needs. The app's intuitive interface, coupled with innovative features like enhanced group coordination and partial payment options, sets it apart in a competitive market.Through ongoing iterations and attentive user feedback, Wavify continues to evolve, ensuring it meets and exceeds user expectations.
As we gather more data over time, we are committed to refining the app further, addressing emerging pain points, and enhancing the overall experience. Wavify's journey is one of continuous improvement, driven by a dedication to delivering unparalleled convenience and satisfaction to its users.
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