Wavify Tickets.
Ride the wave of effortless ticketing.
Market Research
Wireframing
Lo-Fi Prototyping
Usabilty Testing
Brand Design
Hi-Fi Prototyping
Brand Designer
Problem
Organizing movie outings with friends should be a straightforward experience. However, current ticketing platforms often lack the necessary features for efficient group coordination and flexible payment options.
The common issue of coordinating payments for group movie tickets often leads to user frustration. Wavify addresses this by facilitating group orders and enabling partial payments.
Research
Discoveries
Common Pain Points:
Payment Coordination Issues:
Coordinating payments for group movie tickets poses a challenge, frequently resulting in user frustration.
Seat Selection Difficulties:
When individuals pay separately, coordinating seat selection becomes complex, leading to confusion regarding seating arrangements.
Group Communication Problems:
Ineffective communication regarding plans and seat preferences results in misaligned expectations and planning difficulties.
Understanding The User
User Personas | Story Boards | User Flow | USER JOURNEy MAP
To gain a deeper understanding of user needs, I developed detailed personas to inform the design process. A storyboard was created to illustrate a user's journey in initiating a group order and avoiding the burden of collecting individual payments.
By mapping the user's workflow and emotional experience, I was able to identify key touchpoints where Wavify could significantly enhance the user experience. This approach ensured seamless interactions and improved overall user satisfaction.
Key touchpoints were identified to improve the overall experience and usability.
Competitive Analysis:
STREGNTHS & WEAKNESSES
Key competitors identified include Fandango, Atom Tickets, and Dr. Phillips Center. Fandango positions itself as a ticket authority, Atom Tickets targets a younger demographic, and Dr. Phillips Center caters to a sophisticated audience. While all emphasize user-friendliness, strengths include strong branding and ease of purchase, while a common weakness is content-heavy pages.
An opportunity exists to refine group buying processes, focusing on seat reservation and collaborative purchasing.
The Solution
SITE MAP | Information Architecture
A detailed information architecture and site map were developed, strategically organizing content based on user needs. This ensured a logical flow of information, enhancing usability and delivering a seamless user experience.
Initial UI Design
wireframing | lo-fi prototyping
Wireframing:
The wireframing process was iterative, with each refinement driven by user feedback and design objectives. This approach allowed for the incorporation of optimal elements, resulting in improved app functionality and user experience.
Lo-Fi Prototyping:
Following the finalized wireframes, the process transitioned to low-fidelity prototyping. This phase proved crucial for visualizing the app's structure and evaluating the checkout process's clarity, particularly for group orders.
User Testing
Testing involved four participants across diverse demographics to assess usability. Testing highlighted areas for refinement in functionality and user experience.
INSIGHTS Learned:
- Users need clear indication of group order options.
- Order information design should align with industry standards.
- The purpose of the order page timer requires clarification.
- Users need to understand the option to pay for selected seats in a group order.
Revised UI Design
Enhancements based on user feedback included refined seat selection, an order tracking page, clear payment confirmation with movie details, and improved navigation icons.
Brand Identity:
Wavify's brand identity focused on a modern and engaging aesthetic, appealing to Gen Z to Millennials. The logo and visual language were designed to convey ease of use and appeal to the target audience.
Hi-Fi Prototyping
Following further user testing and brand finalization, a high-fidelity prototype was developed, translating user feedback and brand identity into a polished experience.
Concluding Thoughts
Wavify Tickets was designed to simplify group movie ticketing, focusing on intuitive features like streamlined coordination and flexible payments.
Refining the checkout process based on user feedback also underscored how small design choices impact satisfaction. Ultimately, this experience reinforced the power of iterative design and user insights in creating truly resonant solutions. Wavify, in essence, is about building an experience that anticipates and addresses user needs.
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