Bubble Bark
Pet Grooming Salon
My Role:
I was responsible for crafting a cohesive brand identity that captured the essence of the business. This included designing the logo, creating a comprehensive brand kit with colors, typography, and patterns, and developing marketing materials such as shop posters focused specifically on pet nail trimmings and a customer appointment card. My goal was to ensure that every design element resonated with local pet owners while effectively promoting Bubble Bark’s services.
Understanding the Brand
Client Communication: I engaged in ongoing discussions with the owner to understand her vision, brand identity, and market position. Her passion for grooming and the desire to create a friendly atmosphere were key insights.
Market Analysis: I looked at competitors in the pet grooming space to pinpoint trends and find ways to stand out.
Target Audience: I defined our primary audience as the Nantucket community of pet owners who value quality grooming in a friendly, inviting environment.
Results
Enhanced Brand Recognition:
The new logo and branding elements significantly improved Bubble Bark's visibility in Nantucket, helping to attract more customers.
Increased Customer Engagement:
The marketing materials effectively communicated the brand’s playful spirit, resulting in a boost in foot traffic and local inquiries.
Consistent Brand Identity:
The comprehensive brand kit ensured that all materials maintained a cohesive identity, reinforcing brand recognition and loyalty among Nantucket pet owners.
%402x.svg){kind=icon}