Gemini Prime Smart-Solutions
Low Voltage Installations and Inspections
User Research
Market Research
Wireframing
Lo-Fi Prototyping
Usabilty Testing
Brand Design
Hi-Fi Prototyping
Website Development
My Role:
For the Gemini Prime Smart-Solutions project, I developed a comprehensive brand kit, including logo options, typography, visual directions, and custom icons to establish a strong brand identity.I then managed the entire UX design process, starting with market research to understand industry trends and user needs. I created user personas and user stories to map out client journeys and identify key pain points. I designed lo-fi wireframes to explore site layouts and navigation, which evolved into a high-fidelity prototype. The final website was responsive and effectively showcased Gemini Prime’s services while aligning with their brand identity, ensuring a seamless user experience.
Brand Design
In developing the brand kit, I designed a logo that combines the precision of a target with the connectivity of Wi-Fi, reflecting Gemini’s expertise in low-voltage installations. This design highlights Gemini’s focus on precise, reliable connectivity solutions and visually represents their commitment to delivering high-quality, tailored installation services.
Research
Discoveries
Common Pain Points:
Information Overload
- Difficulty finding reliable and relevant information
- Scattered information across multiple sources
Unclear Comparisons
- Challenges in comparing offerings and pricing
- Inconsistent or insufficient information
Credibility Concerns
- Uncertainty about unfamiliar companies
- Lack of trustworthy reviews or testimonials
Three User Personas, Covering B2B and B2C.
I devoloped three user persona's to help cover a wide range of potiental clients for both home and business installations and check ups. It was nescessary to understand how these users would view the services offered and think about what they would like to know from the website being designing.
The Busy Professional
As a busy professional,I want a smart home system that simplifies my daily tasks and creates a comfortable, efficient living environment,so that I can save time and reduce stress.
Acceptance Criteria:
- The system should be easy to set up and use, with minimal configuration required.
- The system should be compatible with a variety of smart home devices and appliances.
- The system should allow for remote control and automation of tasks from anywhere.
- The system should provide a user-friendly interface and intuitive voice commands.
- The system should be reliable and secure, protecting my home and personal information.
User Journey
The Security-Minded Homeowner
As a security-minded homeowner, want a robust security system that protects my home and family from threats,so that I can feel safe and secure in my living space.
Acceptance Criteria:
- The system should include advanced features like video surveillance, smart locks, and intrusion detection.
- The system should be easy to monitor and control remotely.
- The system should be reliable and durable, resistant to hacking and tampering.
- The system should provide timely alerts and notifications in case of emergencies.
User Journey
The Business Owner Seeking Safety and Security Solutions
As a business owner, I want reliable camera installations and regular fire alarm inspections, so that I can ensure the safety and security of my establishment and comply with safety regulations.
Acceptance Criteria:
- The camera installation should cover all critical areas with high-resolution video and remote access.
- Fire alarm inspections should be conducted regularly, with detailed reports on functionality and compliance.
- Both systems should integrate seamlessly for monitoring and alerts in real-time.
- All installations and inspections should adhere to local safety standards and regulations.
User Journey
Competitive Analysis
What i discovered
Key Learnings
- SWOT Analysis:
Nominal Voltage, Wired Low Voltage, and AV Smart Tech. - Similar offerings, different strengths:
All provide low voltage solutions, but each has unique strengths. - Pricing is competitive:
Prices are similar across the board. - Focus on customer experience:
Differentiate by providing excellent service and support.
Success in the low voltage market lies in developing a unique value proposition and prioritizing exceptional customer experiences.
The Solution
Wireframes | Information Architechture
Once the research was completed, I analyzed the findings to determine the essential elements for the overall site. I focused on addressing gaps in the market and meeting customer expectations. The goal was to build trust in Gemini Prime Smart-Solutions while clearly showcasing their services and the tools they use. Using these insights, I created and refined wireframes and developed an information architecture that captured the necessary content for the page. After receiving client approval, we proceeded to the next phase of the project.
Concluding Thoughts
The Gemini Prime Smart-Solutions project allowed me to create a cohesive brand and user-friendly website by addressing key pain points for a new business. Through market research and user insights, I developed a solution that highlighted their services and built trust with customers. This experience sharpened my skills in UX/UI design, brand strategy, and client collaboration. I'm eager to bring these skills to future projects, driving both user satisfaction and business success.
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